Going rep-less without losing OR knowledge: Intralign’s new model

ReplessImplant costs are one of the biggest expenses associated with orthopedic surgery cases. However, some companies are now seeking to lower implant prices by using “rep-less” models. Surgeons and administrators are also able to look at implants more critically and consider true cost- and quality-effectiveness when one company’s representative isn’t a major presence in the room.

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About Peter Coffaro 1439 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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