Smith & Nephew bolsters repless Syncera program

Smith & NephewSmith & Nephew added a pair of software assets to its Syncera generic sales business, a so-called “repless” model for orthopedic devices.

The British healthcare giant said it acquired the Virtual Backtable and TrayTouch applications from S2 Interactive for an undisclosed amount.

The apps allow hospitals and ambulatory surgical centers to monitor instrument utilization data during surgery, so they can identify the instruments used by individual surgeons and streamline instrument tray assembly.


About Peter Coffaro 1439 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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