Genomic Hype Translates, Slowly, Into Hope

June24_2015_iStock_000046041266_DNAand3DMan2401745512Fifteen years after the first map of the human genome emerged through the Human Genome Project (HGP), the debate has persisted on whether genomics has moved beyond the hype of 15 years ago. Anu Acharya, CEO of personal genomics and diagnostics developer Mapmygenome, recently answered yes: “After the usual hype and hyperbole for a decade or so, genetics has become part of clinical practice worldwide and has the power to revolutionize healthcare,” she wrote June 15 in the Indian magazine Express Healthcare.


About Peter Coffaro 1436 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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