Knee and hip replacements on the rise thanks to robotically assisted surgery

Knee_Surgery_4_7026918_ver1.0_640_480Among the markets that baby boomers are driving — including those for travel, second homes, Harley-Davidsons, and adult education — is the demand for hip and knee replacements. While an estimated 40 million to 50 million Americans suffer from some form of arthritis, advancements in technology, including robotically assisted surgery, have made getting a hip or knee replacement easier. As a result, the number of surgeries is skyrocketing.

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About Peter Coffaro 1430 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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