Virtual Reality In Healthcare: Where’s The Innovation?

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Virtual reality is no longer just about video gaming; it holds promise as nothing short of revolutionary for just about every other industry, as well.

Since 2012, there has been an incredible explosion of interest and hype around mass market virtual reality (VR) thanks to head mounted display (HMD) products in development like the Oculus Rift, HTC Vive, Gear VR and Google Cardboard.

The technology has advanced to the point where very high-quality VR experiences are possible at reasonable price points, and should be widely available to consumers within a year. There are a few industries that have been making use of VR technology for decades, and healthcare is one of them. The number of virtual reality-related research articles in the Pubmed database have increased over the last 10 years from 204 publications in 2004 to 720 publications in 2014.

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About Peter Coffaro 1436 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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