Why This California Hospital is a Model for Price and Quality Transparency


Everyone is calling for transparency in prices for health care services. If you could shop for health care services it is likely competition would improve quality and lower costs. But, as we all know too well, health care is not like shopping for computers, cars, or even electricians and contractors. There are almost no price information and limited quality data.

One health care provider is not waiting for companies like Castlight to solve the transparency problem, but has taken the initiative on its own. Since 2012, it has posted its quality data on its web site for all the public to see and has the comprehensive prices for all its surgical procedures on a web site.


About Peter Coffaro 1426 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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