Virtual reality coming to Tufts Medical Center

maxresdefault (1)Imagine being able to tour a hospital before even arriving, or being able to experience what it’s like to lay in a CT scanner weeks before your appointment.

If brand and marketing firm Primacy has its way, those virtual reality experiences will become a part of everyday health care, and the Connecticut-based company is working with Tufts Medical Center to bring those ideas to reality.

“On the health care perspective, it’s better delivery of health care experiences,” said Jeff Johnson, senior vice president of strategic practices for Primacy’s Boston offices. “One area hospitals are starting to see the value is someone delivering platelets or receiving chemo. If you can transport them out of the experience they are in to a different one from an escapism standpoint, there is a lot of great value there to the effectiveness of the delivery of health care.”


About Peter Coffaro 1430 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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