Meet the IBM Watson Health Competitor Turning Elusive Data into Individualized Care

behavioral-economics-and-big-dataYou’ve heard of IBM Watson Health, but how about Apixio? The San Mateo, CA-based company, founded six years ago, is dedicated solely to healthcare insights through cognitive computing and this week unveiled its Iris platform.

The Iris platform uses natural language processing and machine learning to gain access to the almost 80% of data locked away in the 1.2 billion clinical care documents created annually in the United States, according to a company press release. Because this information is sometimes written by different physicians, is often unstructured, and each patient’s medical records can be spread across several systems, this data is difficult to access.


About Peter Coffaro 1426 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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