Robotic surgery to see new entrants Medtronic and J&J/Google, but Intuitive still miles ahead

da_Vinci_action_023874The success of Intuitive Surgical’s ($ISRG) da Vinci robot for minimally invasive surgery is creating a growing list of “fast followers,” but the company believes it has created enough “moats” to fend them off for quite some time, according to Leerink equity analyst Richard Newitter.

As such, the followers haven’t been that fast, with Medtronic ($MDT) and partners Johnson & Johnson ($JNJ) and Google ($GOOG) still looking to launch their devices following FDA clearance in 2000. The lag time reflects Intuitive’s moat and the gradual evolution of the robotic surgery market.

Stryker’s ($SYK) Mako robot was recently cleared by the FDA for total knee reconstruction following the $1.65 billion acquisition of Mako Surgical in 2013. But the da Vinci doesn’t compete in the orthopedics arena, so the other robot doesn’t pose a threat.

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About Peter Coffaro 1436 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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