Medtech Winners of 2015

STRYKER_lgOne year was all it took to catapult Stryker from a loser to a winner.

The Kalamazoo, MI, company appears to have ironed out the integration challenges with the MAKO robotics-assisted surgical platform that hobbled it last year. In its third quarter, Stryker placed 17 MAKO systems with hospitals, compared with 13 in the second quarter and nine in the first quarter of 2015.

FDA approval of its total knee on the MAKO robotics platform in August helped to increase adoption, and more products are planned. Analysts have also noted that Stryker’s spine business is turning around because it made management changes, undertook some smaller tuck-in acquisitions, and leveraged internal engineering know-how. As of mid-October, Stryker launched 10 new spine products in the preceding 12 months, according to Glenn Novarro, an analyst with RBC Capital Markets.

Stryker’s performance is notable given that, unlike its competitors that have all chosen to consolidate in the face of marketplace pressures, it has continued to fly solo.

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About Peter Coffaro 1430 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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