Virtual reality makes real impact in medical device testing


Threading a catheter in the heart is tricky business, even when you’re just doing it in virtual reality.

It certainly wasn’t easy for me to pick up when I visited the Medical Devices Center here recently at the University of Minnesota. By the time my lesson in simulated device testing was over, I’d learned what goes into tailoring a life-saving product to a certain person’s heart, even if I hadn’t even remotely succeeded at doing so.

This kind of immersive, three-dimensional experience is at the cutting-edge of medical device innovation today. By bringing together interactive designers, engineers, and medical professionals, labs around the world are beginning to test the fit and function of stents, artificial hips, and other medical devices and implants on virtually reproduced organs throughout the body. They can also bring up models of an actual organ in a specific patient to practice a procedure before ever stepping foot in an operating room.


About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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