Economic pressures on the health system have been mounting for years, pushed by demographics, shrinking reimbursements, increasingly expensive therapies, and, ultimately, payer consolidation and reforms. Hospitals are the fulcrum and the pinch point for these pressures. Medtech companies no longer can afford to focus on clinical benefits without seeking other avenues to drive value for their hospital customers. This has led to the key account management imperative: Find a way to create value beyond the product alone for stakeholders beyond traditional clinical buyers.
Zeesy Stern lay unconscious on an operating table at NYU Langone Medical Center as a surgeon removed a section of her jaw where a golf-ball-size tumor had begun to displace the teeth on the left […]
Stryker (NYSE:SYK) is taking its time getting the Mako robot-assisted Triathlon total knee device on the market, despite having won FDA approval last August. Admitting that the integration of Mako after the $1.7 billion acquisition […]
Wareable – Modern hospitals are equipped with the latest technologies and treatments. Whether it’s treating complex conditions like heart disease to simple fractures, doctors and nurses have never been in a more advanced position. […]