USC’s virtual doctors will see you now

Keck Medicine of USC Logo

The University of Southern California is bringing virtual reality to specialty care. Keck Medicine, USC’s academic medical center, has launched a virtual care clinic that it believes will improve efficiency and reduce costs by allowing more patients to receive healthcare services through virtual providers.

USC’s Center for Body Computing, the health system’s digital health and innovation arm, has assembled eight partners for the initiative. These partners include IMS Health, insurer VSP Global and USC’s own Institute for Creative Technologies, best known for its computer-generated “virtual humans.”

The initiative goes well beyond traditional telemedicine, the market for which is expected to grow at a rate of more than 50% a year, according to data and analytics firm IHS.

Using the tools developed at the Institute for Creative Technologies, doctors at Keck Medicine will be able to do more than just examine patients remotely. They’ll be able to use virtual reality to perform the tasks that are routine and can be automated and take up a significant portion of their time.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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