New Entrants To Open Up Surgical Robotics Market

238817 LW MAKO surgery_02Emerging competitors are gearing up to challenge the dominance of Intuitive Surgical’s Da Vinci Surgical System and other established players in the field of robotic-assisted surgery by offering mobility, affordability, and technological advantages.

Research Triangle Park, N.C.-based TransEnterix came one step closer to obtaining U.S. Food and Drug Administration (FDA) clearance for its SurgiBot System after submitting a response to its pending 510(k) application. SurgiBot is a single-port, mobile, and robotically enhanced laparoscopic surgical platform, which — unlike the da Vinci system, which requires surgeons to sit behind a fixed console away from the patient — lets the surgeon operate in the sterile field.

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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