The Health Sector Needs Tech Giants

HiTechMedtechCoverBig companies around the world have made – with varying degrees of success – plays at breaking into the health sector. Google and Apple are prime examples. Today, there are several technology and retail giants moving into health and healthcare that will surely cause disruptions, and push the sector further faster towards healthier populations that are being cared for in cost-effective, high-quality and accessible settings.

As is so often true, we learn more from our failures than our successes, and healthcare is no exception. For example, the sector has benefited from Silicon Valley’s failed efforts. From Google Health’s online personal health record (PHR), the industry found a major difference between what the patient wants, and what the patient needs. A consumer-facing healthcare product will only be successful if the consumer sees and experiences the benefit.


About Peter Coffaro 1136 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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