Big companies around the world have made – with varying degrees of success – plays at breaking into the health sector. Google and Apple are prime examples. Today, there are several technology and retail giants moving into health and healthcare that will surely cause disruptions, and push the sector further faster towards healthier populations that are being cared for in cost-effective, high-quality and accessible settings.
As is so often true, we learn more from our failures than our successes, and healthcare is no exception. For example, the sector has benefited from Silicon Valley’s failed efforts. From Google Health’s online personal health record (PHR), the industry found a major difference between what the patient wants, and what the patient needs. A consumer-facing healthcare product will only be successful if the consumer sees and experiences the benefit.