Virtual Reality Is Coming to Medical Imaging

HE-AA177_VIRTUA_P_20160125162913The medical-imaging industry is about to get a lot more “real.”

New technologies coming to some hospitals and medical schools will allow doctors not only to see three-dimensional pictures produced by imaging equipment such as magnetic resonance imaging and ultrasound, but to interact with what is pictured—say, a heart or liver—as if it were real. Using devices such as virtual-reality viewers, as well as styluses or other hardware that provides a feeling of resistance, doctors will be able to take a tour of a patient’s brain, for example, and even cut into virtual tissue.

Most medical-imaging equipment on the market today can generate 3-D images. Yet surgeons often stick with what they were taught to do in medical school, which is view multiple two-dimensional snapshots of the body part on which they plan to operate and reconstruct a three-dimensional view of it in their heads. Many of them don’t think 3-D images offer enough increased benefit to merit that becoming the new standard, and the higher cost of 3-D imaging means hospitals have to demonstrate it actually improves patient care to get reimbursed.

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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