These Device Startups Are Challenging the Status Quo

cambioIn the world of healthcare, disrupting the standard of care means getting payers, providers, and even patients to abandon what they know for something new. It’s a herculean task that many medical device companies shy away from, preferring instead to focus on incremental innovation.

Still, some companies rise to the challenge—and often they’re not industry titans but instead scrappy startups. Here are three upstart medtech companies out to upset the apple cart with technologies that take on the current paradigm of care.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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