There is an increase in healthcare and medical devices being pushed into the home with one intended benefit of reduced healthcare costs. This is spawning a new group of devices commonly referred to as homecare, mHealth, and wearable medical devices. This cost reduction can manifest itself in healthcare policy changes, such as the fairly recent evidenced-based waiting period for an ICD (implantable cardiac defibrillator). All this emphasis on remote care as an enabler to cost reduction is resulting in the re-evaluation of telemedicine devices and implementation methods. One specific cost reduction opportunity is converting inpatient surgical procedures to outpatient ones, since there have not been any changes for many years.
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.
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