Device Makers Need to Prepare For Move to Increased Outpatient Procedures

IMG_8514Device makers have historically cultivated close ties with surgeons and hospitals, but the move toward value-based care is prompting both hospitals and payers to scrutinize where costs can be saved.

Many procedures – including even joint replacement – are moving toward the outpatient surgical setting. And now a recent report from Blue Cross Blue Shield shows how moving surgeries to an outpatient center can actually lower costs for even patients. All the more reason for device makers to redouble their efforts to work with surgeons who operate in an ambulatory surgery centers and develop or maintain close ties to these facilities.


About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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