A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.
It took me three months of physical torture before I diagnosed my problem: I was suffering from one-size-fits-all medicine. I am one of more than 750,000 Americans who this year will have a total knee […]
For many, the advantages of becoming an independent far outweigh the disadvantages. Unlike an employee who works for an employer, independent reps, independent contractors or independent consultants often work for a number of different clients, companies […]