Get ready for a shakeup: Google is setting its sights on the healthcare industry. Google built its empire by establishing itself as a monolith of search. Now, it intends to build another by doing the opposite: fragmenting its efforts to secure a multitude of “smaller” victories, each of them worth billions.
Leveraging its colossal reserves and analytic prowess, Google is becoming, in effect, the largest healthcare startup incubator in history — so who are these leading analytic minds at the helm of this effort? They’re actually not minds at all, but advanced computers that can make decisions based on technology called “machine learning.”
While that particular development may sound a bit uncanny, the truth is far more heartening than scary. Google’s next big project is bringing attention to all the potential ways that technological innovation – e.g. machine learning, big data, advanced medical tools, and cloud computing — will soon revolutionize almost every aspect of the healthcare industry. While Alphabet (Google’s shiny new parent company as of 2015) has been tight-lipped about its official R&D numbers, there are many clear signs of changes to come.