Google’s Plan to Take the Healthcare Industry By Storm

Google LogoGet ready for a shakeup: Google is setting its sights on the healthcare industry. Google built its empire by establishing itself as a monolith of search. Now, it intends to build another by doing the opposite: fragmenting its efforts to secure a multitude of “smaller” victories, each of them worth billions.

Leveraging its colossal reserves and analytic prowess, Google is becoming, in effect, the largest healthcare startup incubator in history — so who are these leading analytic minds at the helm of this effort? They’re actually not minds at all, but advanced computers that can make decisions based on technology called “machine learning.”

While that particular development may sound a bit uncanny, the truth is far more heartening than scary. Google’s next big project is bringing attention to all the potential ways that technological innovation – e.g. machine learning, big data, advanced medical tools, and cloud computing — will soon revolutionize almost every aspect of the healthcare industry. While Alphabet (Google’s shiny new parent company as of 2015) has been tight-lipped about its official R&D numbers, there are many clear signs of changes to come.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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