Stryker blasts DJO Global, ex-reps in poaching lawsuit


Stryker (NYSE:SYK) this week blasted orthopedics rival DJO Global in a poaching lawsuit claiming that DJO and a quintet of ex-sales reps gutted its Indiana sales territory and are looking to lure more of the former Stryker colleagues into leaving.

The lawsuit aims “to stop the targeted raiding of its employees by its direct competitor DJO Global, in concert with several former Stryker employees,” Kalamazoo-Mich.-based Stryker said in the April 25 complaint. The suit alleges that the scheme by DJO and a quintet of former Stryker sales reps – Kywin Supernaw, Brad Bolinger, Justin Davis, Jake Eisterhold, Eric Huebner and Tim Broecker – took a roughly 33% bite out of its ortho & trauma sales in Indiana last year.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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