Why medical devices should be more like bicycles

iStock_000019030936_FullWhen you look at a bicycle, says MIT’s José Gómez-Márquez, you immediately understand how it works. Whether it costs £10 or £10,000, the underlying mechanisms are easily understood, and such a design allows it to be modified for individual use.

This isn’t a quality that medical devices possess, however. From smaller medical devices like pregnancy tests to the largely mysterious ‘black boxes’ that populate hospitals and GP surgeries, most people have no idea how medical equipment works.

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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