Technology, already critical in many areas of health care, is poised to play an even greater role in medicine, especially in the area of pain management. Instead of pharmaceuticals, you are going to see the emergence of “technaceuticals.” Numerous ailments can be treated with technaceuticals, including arthritis, general joint pain, knee pain, tennis elbow and rotator-cuff injuries, among many others. Such technology is being developed at an opportune time because many people prefer to avoid pain medication when possible.
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.
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