ConforMIS’ CEO Believes Robotics Is Not the Answer in Orthopedics

itotal_conformisMany believe that robot-assisted surgery will transform how surgery is done and it will be a boon for both patients and surgeons.

One person who begs to differ is Philipp Lang, CEO of orthopedics company ConforMIS. The Massachusetts public company makes customized knees for people who are looking to get their knees replaced. ConforMIS uses the patient’s MRI or CT scans to create an implant that is for that patient alone fulfilling the company’s “One Patient One Implant” tagline.

That makes the company different from other orthopedic companies, large and small, that uses off-the-shelf implants of various sizes that surgeons can choose from when performing a total knee replacement. Even in robot-assisted surgery, where much of the variation is eliminated from standard total knee arthroplasty, the implants used are not custom.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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