If there’s one place where you really want to escape to a different reality, it’s the doctor’s waiting room. So digital health platform ZocDoc created a virtual reality experience specifically for patients waiting for their medical appointments. The idea, conceived by New York agency Office of Baby, shows patients in a New York dental waiting room putting on a headset and being transported to a yoga retreat, a horse pasture, a beautiful sunset and a lily pond.
“Zocdoc is doing tons to make the entire healthcare experience better online, and we really wanted to bring some of that ethos into the real world,” said Office of Baby CCO Paul Caiozzo. “We thought it would be nice for people to have a relaxing experience while they were waiting instead of being left to old magazines and pharmaceutical pamphlets.”