ZocDoc Lets You ‘Escape’ the Doctor’s Waiting Room with Virtual Reality

ZocDoc_EscapetheWait16 (1)If there’s one place where you really want to escape to a different reality, it’s the doctor’s waiting room. So digital health platform ZocDoc created a virtual reality experience specifically for patients waiting for their medical appointments. The idea, conceived by New York agency Office of Baby, shows patients in a New York dental waiting room putting on a headset and being transported to a yoga retreat, a horse pasture, a beautiful sunset and a lily pond.

“Zocdoc is doing tons to make the entire healthcare experience better online, and we really wanted to bring some of that ethos into the real world,” said Office of Baby CCO Paul Caiozzo. “We thought it would be nice for people to have a relaxing experience while they were waiting instead of being left to old magazines and pharmaceutical pamphlets.”


About Peter Coffaro 1102 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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