Medtronic enters bundled ortho implant space with Responsive Orthopedics buy

medtronic-responsive-orthopedics-7x4-700x400Medtronic (NYSE:MDT) said this week that it acquired Responsive Orthopedics for an undisclosed amount, in preparation for its entry into the bundled hip-and-knee market.

Minneapolis-based Responsive sells its total knee replacement implants to hospitals participating in federal bundling programs that reimburse based on outcomes rather than procedures performed. The company is also developing a hip implant offering, which has yet to win approval from the FDA.

The buy is part of Medtronic’s $2 billion push toward what chairman & CEO Omar Ishrak calls “value-based healthcare,” in which medical devices are bundled into a package that includes services designed to lower healthcare costs while maintaining quality of care standards.

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About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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