Stryker and Medtronic Champion Different Visions of Orthopedic Future

futureorthoFor years, medtech manufacturers tweaked their current products, added a few, bells and whistles, and slapped on a price premium and called it innovation.

With the move to value-based care, those days are well behind us as Stryker’s CEO , Kevin Lobo, has himself acknowledged. For the past several years, the orthopedics industry is under tremendous pricing pressure and companies have consolidated and made other market adjustments to remain competitive.

And yet two very different visions of the future of orthopedics seems to be emerging, especially with Medtronic revealing that it has bought an Twin Cities hip and knee implant maker for an undisclosed amount to enter the space. What are they?

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About Peter Coffaro 1091 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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