How to Become a Healthcare Innovator

1389743944-think-beyond-patient-other-lean-startup-lessons-healthcare-businessesLegislative hearings and extensive media coverage may have highlighted the unsustainable direction of our healthcare system, but this industry still remains the federal government’s fastest-growing expense. Some $1.1 trillion was spent in 2015.

Without major reform, healthcare expenses will continue to skyrocket, reaching nearly 20 percent of GDP by 2021. And, with researchers predicting a 42 percent increase in chronic disease cases by 2023 — not to mention the 10,000 baby boomers turning 65 every day for the next 13 years — things may get worse before they get better.


About Peter Coffaro 1136 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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