The Value of Digital Health — Q.E.D.

Future outlookDigital health is cool, no questions about that. But does it actually work?  One startup is aiming to answer that very question akin to a mathematical problem that is solved with a conclusive proof or  Q.E.D. — quad erat demonstrandum.

Evidation Health — the name is a mash up of evidence, data and validation — based in Menlo Park, California, takes a 21st Century approach to the more traditional clinical research organization. Evidation’s goal is not only to design and run studies that pull clinical data, behavioral data and contextual data, but also to leverage those to arrive at a quantifiable result of the value of digital health technologies.

This is important at a time when payers are closely scrutinizing new technologies. But it is especially important for digital health technologies given that the category wants to usher in a new paradigm of care but the market is still unsure of how to reimburse them.


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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