Digital health is cool, no questions about that. But does it actually work? One startup is aiming to answer that very question akin to a mathematical problem that is solved with a conclusive proof or Q.E.D. — quad erat demonstrandum.
Evidation Health — the name is a mash up of evidence, data and validation — based in Menlo Park, California, takes a 21st Century approach to the more traditional clinical research organization. Evidation’s goal is not only to design and run studies that pull clinical data, behavioral data and contextual data, but also to leverage those to arrive at a quantifiable result of the value of digital health technologies.
This is important at a time when payers are closely scrutinizing new technologies. But it is especially important for digital health technologies given that the category wants to usher in a new paradigm of care but the market is still unsure of how to reimburse them.