Cedars Sinai launches virtual reality pilots to curb patient pain without drugs

Cedars SinaiCedars Sinai Medical Center will begin to use virtual reality technology from Applied VR, in hopes of easing patients’ pain with without use of drugs. Hospital executives say it will introduce VR content first in its Spine Center.

Cedars-Sinai is among the first hospitals to employ scalable VR technology. It invested in AppliedVR via its TechStars healthcare accelerator. AppliedVR’s developed its main products in partnership with Cedars-Sinai.

The first product suite, Pain RelieVR, offers immersive VR games that divert the patient’s focus away from the procedure or recovery process.


About Peter Coffaro 1136 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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