Meet The New Wave Of Wearables: Stretchable Electronics

3060274-poster-p-1-the-new-wave-of-wearablesIf you purchase La Roche-Posay sunscreen this summer, it may come with a complimentary device that looks something like a heart-shaped Band-Aid. But it’s even thinner—half the width of a human hair—and unlike a Band-Aid, it contains miniature electronics that connect to your smartphone and monitor your sun exposure in real time.

Launching in June from La Roche-Posay parent company L’Oréal, My UV Patch is the first stretchable electronic for mainstream consumers. Stick it anywhere on your skin, wear it for up to five days, and use the accompanying app to see how many rays you’ve soaked up. If it sounds simple, it isn’t: the tiny device contains a near-field communication (NFC) antenna and a microchip, which wirelessly send signals to your phone, as well as photosensitive dyes that change color based on their exposure to light.

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About Peter Coffaro 1104 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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