The future of healthcare is not people versus machines

humanconrtolled1A digital shift in healthcare in recent years has paved the way for advances in automation, artificial intelligence and even surgical robots. Whether using a virtual human to capture patient intake data or sensors to monitor symptoms, digital technology is undoubtedly propelling the industry forward. But concern exists that this technology will start to replace health workers.

That’s not what we want to see — nor is it what we believe is inevitable.

The reality is that the health value chain is moving from a labor-driven and technology-enabled model to a digital-driven and human-enabled one.

In the future, the healthcare industry will be led by businesses that “put people first,” effectively complementing people with technology, rather than replacing them. Technology will augment clinical care and aid human decision-making, giving individuals the space to harness the — uniquely human — character and social skills that are the building blocks of healthcare.

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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