Beyond Pokémon Go: Augmented Reality Applications in Healthcare

pokemon-go_FUNSTUFFNTHINGS-YOUTUBEIf you see people walking around acting bizarrely while staring at their smartphones, don’t be alarmed—they’re probably just hunting Pokémon, fictional creatures from a Japanese video game.

Earlier this month, the Nintendo-owned media franchise launched Pokémon Go, a free augmented reality game for iOS and Android users in the United States. The app harnesses a phone’s GPS to inform players of a Pokémon’s location and uses the device’s camera to combine characters from the game with scenes from the real world. And in case you haven’t noticed, the game is taking the country by storm. According to the site TechCrunch, it has more daily users than Twitter and has topped Facebook in terms of engagement.

But while Pokémon Go has proved that augmented reality can be a fun distraction, some of the most exciting applications of this technology can be seen in the healthcare space. Here are eight to check out.


About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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