Designing Joint Implants That Enhance Patient Satisfaction

CT-scan-review_CONFORMISBoard certified orthopaedic surgeon Gregory M. Martin, MD performs more total knee replacements than any other operation at his Boynton Beach, Florida, practice. Over the years, he began to realize he could do a great job in surgery, make cuts properly, insert implants properly, and have everything look great, with perfect X rays—and still have an unhappy patient.

“The studies are real,” he said. “I see it in my own patients all week long and in the second opinions I give: patients who have had total knee replacements tell me they wonder why they did it. Their knees still hurt, it didn’t meet their expectations; they say they felt better before surgery.”

With over one million patients undergoing total hip and knee replacements in the U.S. each year, patient satisfaction has become a significant issue. What’s more, data from the American Academy of Orthopaedic Surgeons (AAOS) indicates that patients electing total joint replacement are getting younger, too. Today, those who undergo the procedure are nearly as likely to be under the age of 65 years old as over it.


About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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