How Intuitive Surgical Is Preparing for the Battle of the Bots

da-vinci-xi-02As a pioneer and longtime leader of the surgical robotics space, it would be easy to see how Intuitive Surgical could get complacent at the top. But on the company’s second quarter 2016 earnings call on July 19, executives seemed acutely aware that they are facing increasingly fierce competition.

In particular, the heat is coming from Israeli-based Mazor Robotics, which in May inked a development and distribution deal with Medtronic, and Verb Surgical, an upstart formed by Johnson & Johnson and Verily (formerly Google Life Sciences). Just this week, orthopedics player Zimmer Biomet also entered the ring with its purchase of French surgical robotics firm Medtech.

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About Peter Coffaro 1094 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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