Mind games better than pills for pain relief

methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F5c8e3012-5f2c-11e6-9bc8-dca5e34811f1Patients afflicted with chronic pain might wish for another body but it turns out that sitting next to an image of their own body could do the job.

A virtual reality “out of body” illusion affords more temporary relief than powerful painkillers, a study suggests, with patients finding that their pain diminished by more than a third.

About one in ten adults in Britain is thought to suffer from some form of chronic pain, although the phenomenon is only partially understood.

By Oliver Moody | The Times

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About Peter Coffaro 1102 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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