Yes, Medicine Can Use Virtual Reality, Emphasis on Reality

16VIRTUAL-tmagArticleYou’d think medicine would be the last holdout against virtual reality. After all, the body is the body — solid flesh, no faking it, no escaping it. We may turn books into bytes, create driverless cars and soldierless wars; but even patched with plastic and titanium and attached to external electric circuits, the body is still where medicine does business.

Not that we haven’t tried to circumvent it. We have created virtual patients of all varieties; we have sleek external tools to inspect messy internal organs. In the end, we always snap back to reality.

Our students are the ones most burdened by that transition from the virtual to the real: Virtual medicine is created for them. Decades ago, a plastic doll designed to simulate a dying patient was trademarked “Resusci Anne.” A generation of doctors and nurses learned CPR on her plastic chest, and then went on to learn that real chests feel very different, that real ribs reliably crack under pressure.

By ABIGAIL ZUGER, M.D. | The New York Times

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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