J&J’s Ethicon teams up with Touch Surgery on virtual surgical training

Cardiothoracic-3-min-1Johnson & Johnson’s ($JNJ) Ethicon is teaming up with Touch Surgery to provide simulated surgical training through a free mobile app, with the aim of improving patient outcomes.

The training will cover the safe and effective use of Ethicon products and will be delivered via Touch Surgery’s 3-D simulations and technology platform to surgeons and students “anytime, anywhere,” according to a statement. Ethicon, J&J’s surgical device unit, markets products such as laparoscopic tools for bariatric and colorectal surgery, a plethora of sutures and tissue closures and tissue sealers.

Touch Surgery’s tech allows for virtual training in a 3-D operating room simulation. Its app currently helps 1 million users practice more than 75 different procedures across several surgical areas, according to the statement.

by Amirah Al Idrus | FierceBiotech


About Peter Coffaro 1136 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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