Hospitals Try Giving Patients a Dose of VR

750x-1When Deona Duke woke up from a medically-induced coma to begin recovering from burns that covered almost a third of her body, one of her treatments was hurling snowballs at penguins. The 13-year-old was set on fire when a bonfire exploded on her and her friend. To prevent infection, burn victims need their bandages changed and dead skin scraped away. Sometimes, even morphine isn’t enough to make that tolerable.

At the Shriners Hospital for Children in Galveston, Duke’s doctors gave her a virtual reality headset. Slipping it on, she was immersed in “SnowWorld,” an icy landscape where she got to lob snow at snowmen and igloos. The Texas hospital is one of the few trying out virtual reality to relieve pain.

“I’d never heard of it so I was a little surprised,” she said. “When I first tried it, it distracted me from what they were doing so it helped with the pain.”

By Ian King & Caroline Chen | Bloomberg

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About Peter Coffaro 1431 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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