How Google Plans to Reinvent Healthcare

Verily_croppedGlucose-monitoring contact lenses for diabetics, wrist computers that read diagnostic nanoparticles injected in the blood stream, implantable devices that modify electrical signals that pass along nerves, medication robots, human augmentation, human brain simulation — the list goes on.

That’s not an inventory of improbable CGI effects from the latest sci-fi movie, it’s a list of initiatives being tackled by Alphabet’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Life Sciences research unit, recently rebranded Verily.

For those who appreciate The Motley Fool’s affection for William Shakespeare, “verily” is Shakespearean-era word that means “truly,” or “confidently.” As in: “I verily believe that sweater is the ugliest one I have ever seen.”

Confidence certainly exemplifies Google. Verily was hatched from Google X, the company’s secretive lab for oft-nutty projects, such as space elevators, teleportation, and hoverboards. Google X also launched Google Glass, which was undoubtedly a super-cool device, but wasn’t received well by its intended market, to put it mildly.

With that kind of background, what are the chances Verily will unleash something that will change healthcare? Are good things about to flow? Or — courtesy of the Bard of Avon — is Verily merely a tale full of sound and fury, signifying nothing? Let’s look at Verily’s current financial situation and then check out the prospect of a marketable product that could move Google’s needle.

By Cheryl Swanson | The Motley Fool

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About Peter Coffaro 1148 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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