What will augmented and virtual reality technology do for healthcare?

proxy-1Augmented reality, the technology behind this summer’s popular game app, Pokémon GO, and virtual reality – popularized by the Oculus Rift gaming headset – are poised to reshape patient therapy and medical training, some say.

“We believe AR/VR has the power to revolutionize how we deliver and approach healthcare and medicine,” said Rodwin Pabello, director of product development at San Francisco-based software developer, Viscira.

“It’s already impacting the way medical professionals are training and physicians diagnose and treat patients,” Pabello added. “There are many different uses for the technology within healthcare from application in operating rooms to educational fun and games and that’s just scratching the surface.”

AR overlays views of the physical world with fabricated images that engage users, while VR uses software to simulate images, sounds and sensations to isolate them.

Both technologies create an environment well-suited for immersion or exposure-based therapy to treat fear and anxiety, said Skip Rizzo, director of medical virtual reality at the University of Southern California’s Institute for Creative Technologies in Playa Vista, California.

By Sherree Geyer | Healthcare IT News

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About Peter Coffaro 1102 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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