Ask a set of healthcare professionals about the future and they’ll answer: “Mobile.”
Mobile technology is nearing ubiquity in America; a Pew Research report shows 64 percent of all adult Americans own a smartphone, and ownership rates among millennials reach above 80 percent. It’s clear that to stay relevant and access the next generation of patients, the healthcare industry must innovate its mobile efforts.
But after a number of recent discussions with healthcare executives, I’ve noticed the industry is lacking a clear definition of what “mobile” really means. Continue the conversation with the same set of professionals being asked about the future and you might notice some use “apps” and “mobile” interchangeably. Others use it as a term to refer to anything digital. A few might not be able to define it at all.
So what, specifically, is a mobile healthcare (mHealth) solution? Mobile healthcare (noun):
Short definition — Any healthcare service provided via a mobile technology platform.