What ‘mobile’ should mean for healthcare

Surgeon using digital tabletAsk a set of healthcare professionals about the future and they’ll answer: “Mobile.”

Mobile technology is nearing ubiquity in America; a Pew Research report shows 64 percent of all adult Americans own a smartphone, and ownership rates among millennials reach above 80 percent. It’s clear that to stay relevant and access the next generation of patients, the healthcare industry must innovate its mobile efforts.

But after a number of recent discussions with healthcare executives, I’ve noticed the industry is lacking a clear definition of what “mobile” really means. Continue the conversation with the same set of professionals being asked about the future and you might notice some use “apps” and “mobile” interchangeably. Others use it as a term to refer to anything digital. A few might not be able to define it at all.

So what, specifically, is a mobile healthcare (mHealth) solution? Mobile healthcare (noun):

Short definition — Any healthcare service provided via a mobile technology platform.

By Sunny Ahn | TechCrunch


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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