J&J and Google’s Verb Surgical looks to define, lift robotic surgery

verb_surgical_logoRobotic surgery units available on the market right now are not technically “robots,” according to Johnson & Johnson (NYSE:JNJ) worldwide medical devices chairman Gary Pruden.

But Verb Surgical, J&J’s joint venture with Google parent Alphabet‘s (NSDQ:GOOGL) Verily Life Sciences, will be looking to produce a system that is truly robotic, and that will help improve surgical outcomes worldwide.

According to Pruden, speaking with MassDevice.com at AdvaMed’s 2016 annual meeting in Minneapolis this week, he and Verily CEO Andrew Conrad set out to assess the field of robotic surgery. The fast-growing sector is dominated by Intuitive Surgical (NSDQ:ISRG) and its da Vincisystem.

“We went out and looked at the market, and after, [Conrad] came back and said, ‘That’s not a robot,’” Pruden told us. “All that is is an extension of the physician’s eyes and hands. A robot is supposed to tell you valuable information that’s going to help guide you, it will do some things automatically for you. It will use Big Data, it would use anatomical recognition software, things of that nature, which are currently not available today.”

Verb Surgical will look to implement a “transformative agenda’ in the field of robotics,” with the goal of “democratizing surgery,” according to Pruden.

By Fink Densford | MassDevice


About Peter Coffaro 1104 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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