Which Spine Robot Will Dominate?

mazor-x-system-action_mazor-roboticsSurgical robots are used in only about one in 20 spine procedures today, but adoption could grow rapidly according to a recent survey by RBC Capital Markets. U.S. spine surgeons expect that rate to double over the next year, and a decade from now more than one in four spine surgeries could be performed using a surgical robotic system.

Three main players—Mazor Robotics (a finalist for 2016 Medtech Company of the Year), Zimmer Biomet, and Globus Medical—are vying for that market. So which one will come out on top?

By Jamie Hartford | MD&DI

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About Peter Coffaro 1104 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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