What’s up with Apple in healthcare?

446ffa5d92dba08de734fe317122076aIn recent months, Apple has been sending out smoke signals suggesting a major thrust into healthcare. The tech giant has bolstered its health team with four recent high-profile hires and forged partnerships with large healthcare systems. These include a clinical trial partnership with Beth Israel Deaconess Hospital and a precision medicine initiative with Scripps Translational Science Institute, according to Politico.

The company has also partnered with IBM, Johnson & Johnson and Medtronic on cognitive computing platform called Watson Health Cloud. The platform offers tailored data analytics services to clinicians.

With a current health team of about 100 strong, including medical device and medical sensor experts, the Cupertino, CA company appears poised to move beyond fitness apps to fully regulated medical technologies and clinical support systems.

By Meg Bryant | HealthcareDIVE

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About Peter Coffaro 1104 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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