Simple Digital Technologies Can Reduce Health Care Costs

nov16-14-89641439-a-850x478Businesses that are serious about reducing health care costs — and improving the health and well-being of their employees — should take a serious look at digital therapeutics, which have the potential to provide effective, low-cost ways to prevent and treat chronic diseases and their consequences. Digital therapeutics are technology-based solutions that have a clinical impact on disease comparable to that of a drug. They primarily use consumer-grade technology such as mobile devices, wearable sensors, big data analytics, and behavioral science and can be delivered through web browsers, apps, or in conjunction with medical devices. They can also be deployed in real time and at scale, which is critical for intervention in chronic diseases.

These broad applications now include artificial-intelligence-driven smartphone apps that monitor patient activity and social interaction to detect and intervene in episodes of clinical depression, pills with ingestible embedded sensors that can tell patients and doctors whether a medication has been taken properly, and asthma inhalers that connect with networks of air-quality sensors to provide personalized feedback on the connections between patient behavior and environmental factors. (Full disclosure: One of us, Joseph Kvedar, is an advisor to several companies involved in the digital therapeutics space, including Claritas Mindsciences, Mavericks Capital, PureTech, and MD Revolution.)

By Alexander L. Fogel & Joseph C. Kvedar | Harvard Business Review

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About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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