Why Doctors Can Be Good at Inventing But Bad for Innovation

hero-image-is-andrews-innovative-docs-1116_0Technological breakthroughs in surgery don’t always attract as much public excitement as those in smartphones or self-driving cars, but they have in many ways been at least as life-altering.

Thomas Fogarty’s invention of the balloon catheter in 1961, which allowed surgeons to remove blood clots in a one-hour procedure, launched a revolution in “minimally invasive” technologies that radically simplified surgery on everything from knees to heart valves and brain tumors. Robotics, 3D imaging and computer-guided ultrasound are expanding the surgical boundaries even further.

Practicing surgeons like Fogarty have fueled much of this innovation. They understand the medical challenges better than anybody. They are expert users who see opportunities to improve on current technologies, and they constantly exchange ideas when they talk shop. Like Fogarty, many surgeons are tinkerers and entrepreneurs in their own right.

By Edmund Andrews | Stanford Business


About Peter Coffaro 1134 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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