This Doctor Used Snapchat’s Spectacles To Record a Surgery

Inside Snap Inc. Pop-Up Store As Holiday Shoppers Buy Snapchat SpectaclesFor Dr. Shafi Ahmed, hernia repair surgery is a routine operation. But on Dec. 9 at the London Independent Hospital, something was different. This time, as the British surgeon made an incision in his patient’s abdomen, he was wearing Snapchat’s Spectacles – a pair of sunglasses fitted with a camera that records 10-second clips for later uploading to Snapchat.

Over the course of an hour, Ahmed used his Snapchat account to share a unique point of view — his own — into the operation, sharing a series of video clips that, put together, formed a tutorial for medical students.

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About Peter Coffaro 1104 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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