Augmented and Virtual Reality in Medicine

ar-vr-medicine-e1481016620661The healthcare industry has enthusiastically adopted innovative technology, ranging from robotic pill dispensers to AI systems that organise medical data. Automated records, IoT, 3D printing and medicalised smartphones have all been explored as new technological avenues for use in the industry, giving patients more power over their own medical information, streamlining administrative processes and finding ways to overcome traditional problems. As a billion-dollar industry, global healthcare is well placed to invest in innovation that could have a massive impact on professionals and patients within the sector. Augmented Reality (AR) and Virtual Reality (VR), now household names, have attracted the interest of medical institutions and companies for years. Both AR and VR may have sprung from the gaming industry, but both can be applied to various industries in so many different ways. How are Augmented Reality and Virtual Reality used in medicine specifically, and how have they disrupted healthcare?

by Disruption


About Peter Coffaro 1102 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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